Conchita was first released to the Australian fashion market in August 2013. A second summer collection followed and by the end of 2013 more than 60 Australian retailers had become stockists of this novel collection.
Designers Paula Sinclair and Candice Tranchita focussed on the needs of Australian women in their varied modes of relaxation to determine how best to enhance their changing urban lifestyles. Opportunities emerged as they recognised that “stylish chill” was a sweet spot in the dressing desires of many women. Relaxed clothing doesn’t involve sacrifice. It’s another opportunity for women to express themselves using subtle sophistication and tonal colours. Soft fabrics, natural fibres and fabric texture are the means by which Conchita distinguishes a niche in the market. Not inclined to let the consumer down, the brand expresses colour in a manner that presents special opportunities to successfully combine styles with many other wardrobe pieces.
The designers seek to create an aesthetic of soft lines and sleek silhouettes that epitomises modern, chic sophistication. Harbouring clean lines and simplicity, the design aspiration is a mix of spirit and a touch of daring living alongside a personal affinity with wearable, tasteful clothing.